ECOM322 SEU Questions

Develop your social media brand/business standards [3.5 marks]Implementation [Content Ideas: for each campaign] [7 marks]Determine the purpose/goal Ideal time for PostingWhat types of content will you create and share on each channel? And what types of content will help you driving people to your website and local store?What percentage of your posts will be promotional, if any?How many hashtags will you use in your Twitter and Instagram posts (List 3 or 4)? Select 3 influencers and evaluate the following:Who are the influencers you will employ and why you selected them?What Social media platforms are they using?What is the nature of their followers?What messages will you ask your influencers to promote?Evaluation and Measuring [2.5 marks]Budget [1 mark]Conclusion [1 mark]Reference list Establish your business voice and tone and figure out how to speak with your target audience. What’s your business’s personality? Try to pick out 2 or 3 traits that define your style, and list 2 or 3 that your style is not.Write a clear and detailed description of your brand/ business posting guidelines.What logos, positioning, and sizing will you use?What fonts and colors will you use?What is your company’s communication strategy when responding to your targeted audience and competitors? (How will your brand/ business respond to public complaints, competitors, and questions from followers?) Actionable social media tactics In detail, develop actionable social media tactics to implement each of the company’s social media presence.For each social media platform [based on the previous selection (point #6)]:Influencer marketing strategy:Content calendar plan:Paid advertising:Note: Provide screenshots of your work.