Explain the concept of strategic marketing

Create a Marketing plan to establish a Melia Hotel Chain in Vancouver, Canada. It is expected that the students use as many Marketing tools as possible related to the topics and subjects covered during the course lectures: Michael Porter´s Five Forces, BCG Matrix, Product Life Cycle, Competitive/Comparative Analysis Charts, SWOT Analysis, Marketing Mix (4Ps) and Service Marketing Mix (4Ps), Marketing 4Cs, Positioning Charts, Product-Market-Communication- Brand Matrix, etc. The student needs to present a Budget for the proposed Marketing Plan.< Explain the concept of strategic marketing Analyze markets, segments, and customer value to determine the best marketing strategy. Critically analyze a complex marketing situation Analyze pricing objectives, price sensitivity, strategies, policy, and structure to determine the best pricing strategy. Evaluate the factors and issues that influence global market-driven organizations. Demonstrate the actions needed to implement and manage market-driven strategies