Explain the process of selecting a positioning and differentiation strategy.

Module 7 Writing Assignment

Question: Explain the process of selecting a positioning and differentiation strategy.

In 500 words using APA format (remember not to exceed the threshold of 15% similarity score in turinitin) explain the following:

Book: https://courses.lumenlearning.com/waymakerintromarketingxmasterfall2016/chapter/reading-defining-positioning-and-differentiation/