Explain two aspects of marketing that are unique to the healthcare industry.

ScenarioYou are a health care marketing executive who is under contract to help your client market to their target audience. You are tasked with writing a Letter of Engagement that summarizes your working relationship with the client.Preparation:Reflect on the scenario above, choose your provider type from the table below, and select one corresponding service and goal that is to be achieved through marketing.Review chapters 2-5 of your textbook. These chapters provide excellent information on basic health care marketing, so make sure to study these chapters carefully.Research two healthcare providers that offer services similar to your client. Study how these providers market their services.Research the service they are providing so that you understand how services should be marketed, and to whom.(1) BUSINESS-Small Dental/Medical Practice –EXAMPLE OF SERVICES-General services, oral surgery, orthodontics, orthopedics, pediatrics, etc.GOAL-Gain new patients.(2) BUSINESS-Department within a hospitalEXAMPLE OF SERVICES-Women’s reproductive services, outpatient dialysis, laser treatments, etc.GOAL-Announce a new service.(3) BUSINESS-Health Care Specialty ClinicEXAMPLE OF SERVICES-Disabled veterans, people seeking cosmetic enhancements, physical therapy, or occupational therapy, etc.GOAL-Reach a new target market.(4) BUSINESS-Home Health Care ServiceEXAMPLE OF SERVICESMobility, wound care, therapy, etc.GOAL-Expanding services to a new area.(5) BUSINESS –Government or Non-Government OrganizationEXAMPLE OF SERVICES-Mental Health, HIV, domestic abuse, anti-smoking, addiction, etc.GOAL-Educate the public on a health care topic.InstructionsWrite a one-page letter (one-page single-spaced) to your new client that you selected from the list. The letter should be professionally written and formatted. In the letter, be sure to do the following:Introduce yourself and describe your role as a healthcare marketing executive.Summarize the proposed marketing engagement including:Provider nameBrief description of the client.Goal for engaging your marketing services, duration, and payment.Explain two aspects of marketing that are unique to the healthcare industry.Discuss the marketer’s role through the lens of the 4 P’s of marketing and the context of the client’s business.Additional RequirementsResources: Use two sources in addition to your textbook to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your letter of engagement.EXAMPLE LETTER THAT IS NEEDED!!!Letter of Engagement ExampleThe HeadingThe Name of Your Company or LogoStreet Address, City, State, and Zip CodeTelephone Number including Area CodeYour email address and/ or your website if availableToday’s Date: Month, Day, and YearRecipient’s AddressYour Clients Name: Mr., Ms., Miss, Dr., First and last nameYour Client’s Title: Chief Executive Officer, Owner, Director, etc.Name of your client’s companyClient’s Street Address,City, State and Zip CodeThe SalutationDear (Mr., Ms., Dr., Last name)The BodyGreet your client. Introduce yourself, and briefly discuss your credentials and experience as a healthcare marketing executive. Summarize the proposed marketing engagement. Included in this summary, should be the name of the company, a brief description of the company, the contact person or principal that you are working with, and their title. Clearly state the goal that you are tasked with completing. Discuss the duration of the engagement, in day, months, or years. Discuss payment(s) and how it will be handled.Explain to your client two aspects of marketing that are unique to the healthcare industry. Discuss the 4 Ps of marketing through the healthcare lens. Finally, close out your Letter of Engagement thanking your client for selecting you/your firm for their marketing needs.Complimentary Closing StatementSincerely yours,The Signature LineYour signatureYour nameYour titleEnclosures