ForChange: Marketing Effectiveness Analysis: Part 1

ForChange is a local nonprofit organization dedicated to bringing about positive social change in communities through programs that promote healthy habits in adults and children. The founders started ForChange after the Healthy Communities program ( Both parties have an initial meeting to discuss the nonprofit organization’s needs and goals. After that initial discussion, your boss at XYZ, Michael Johnson, determines that there are three main ideas that ForChange needs to focus on: digital marketing, sustainability and social responsibility, and program evaluation. Michael feels that the client should have a further understanding of these topics before he can move forward with them to implement a formal plan, so he asks you to draft a three-part report to address these ideas. Michael provides you with the questions to answer and a template to fill out the report. Your task is to complete the report and present it back to Michael so that he can review and send it to the client.Note: Part 1 of your business report is due this week and Parts 2 and 3 will be submitted as one document in Week 6.To prepare for this Assignment:Review this week’s Learning ResourcesReview the Centers for Disease Control and Prevention (CDC) Health Communities Program link in the Assignment description for additional background information.Refer to the Academic Writing Expectations for 2000/3000-Level Courses as you compose your Assignment.By Day 7Submit Part 1 of your report. The report is based on the following criteria:Part 1: Digital MarketingWhat are three types of digital marketing that are suitable for ForChange? For each type, explain how it can be beneficial to ForChange’s achievement of its goals, and identify any potential drawbacks for each. (225–300 words, or 3–4 paragraphs)Which social media platforms should ForChange use and why? (75–150 words, or 1–2 paragraphs)As the organization considers expansion into other countries, should they use the same strategies for international audiences as for those domestically? If not, how might they adjust their marketing strategy? (75–150 words, or 1–2 paragraphs)