Gtm strategy | Education homework help

Business: Klassik Styles hair Salon
ÿUsing segmenting, targeting, and positioning, a marketing concept commonly referred to as STP, ÿyou have been able to distinguish who your target market is. Now it’s ÿtime to apply this knowledge to creating a go to market (GTM) strategy ÿfor your product and/or service. What is the essential value of your ÿoffering? For example, if you are a fine dining restaurant the essential ÿvalue is a delightful meal. What matters more to your patrons; e.g. ÿthat your food is great or that you use plastic napkins instead of cloth? ÿYour patrons would probably not stop coming to your restaurant because you use plastic napkins. However if the food quality was poor, all the ÿcloth napkins in the world won’t bring them back. In the restaurant ÿexample, the core product is the food, and plastic napkins an ancillary ÿitem. Together they constitute the essential value and unique selling ÿproposition (USP). But why chance it, spring for the cloth napkins. ÿApply the STP knowledge and create a go to market (GTM) strategy for your product and/or service. ÿ