How are corporate partners finding unique ways to sponsor sports that stand out and create special connections with fans?

Find your own example of a sports league, team, or event that recently signed a sponsorship deal. Discuss the new partnership and all the ways the relationship will be beneficial.

• How are corporate partners finding unique ways to sponsor sports that stand out and create special connections with fans?

• Why is non-traditional sport sponsorship important? 500-550 WORDS USE SCHOLARLY SOURCES

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