How can management employ this alternative to create competitive advantage for the firm?

The purpose of this assignment is to summarize two strategic alternatives for your selected corporation based on
individual research and team analyses.
Assume that you work as an analyst team lead at Southwest Airlines the company you have been studying
throughout this course, and you are issuing a high-level communication to the company CEO that summarizes
your analysis. Based on what you have discovered regarding environmental scan issues, financial analysis
issues, industry trends, etc., communicate a plan for implementing two strategic alternatives in an executive
summary of 750-1,000 words.
Include the following in your response:

1. Based on your work this semester, synthesize and present key analytical findings about where Southwest
   Airlines is exceling and how or where it can improve. Refer to both your CLC and individual analysis in your
   summary.
2. Propose two creative yet viable corporate-level strategic alternatives. Critique the pros and cons of each
   alternative utilizing your analytical findings.
3. Select and defend the pursuit of one of your two viable alternatives. How does this alternative align with the
   firm’s mission, vision, and values? How can management employ this alternative to create competitive
   advantage for the firm? Suggest next steps.
4. Based on your analysis, identify a business unit or activity within the corporation that you would suggest
   defunding in order to finance your strategic alternative, or provide an alternate funding source. Defend your
   selection.
5. Given your overall proposal, how do you suggest the company promote its culture, vision, and mission to
   maximize its chances for success in the industry? How might the company develop its servant leaders to endorse
   and exemplify tenets of the Christian worldview (CWV) in the workplace? Propose and defend at least one
   significant leadership initiative.
   Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student
   Success Center. An abstract is not required.
   This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar
   with the expectations for successful completion.
   You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is
   located in Class Resources if you need assistance.
   3/31/22, 10:08 AM Writers Hub – Freelance Writing
   https://www.writershub.org/writer/orders/850705#instructions 4/5
   Benchmark Information
   This benchmark assignment assesses the following programmatic competencies:
   BS Business Analytics; BS Business Management; BS Finance
   3.3 Examine the role of leadership in creating competitive advantage through aligning strategy with an
   organization’s mission, vision, and values.
   4.3 Determine how servant leaders develop leadership capacity in others and a shared value of service within an
   organization.