HOW COVID-19 IMPACT GENDER (GENDER in general and gender INEQUALITY) AND HOW SOCIAL MEDIA RESPOND TO THIS?

-How brands were supporting their customers through social media. (screenshots)
-Has Covid-19 impacted on gender? How can marketing respond?
Has Covid-19 derailed or advanced discussions around gender what does this mean for the future?
E-portfilio in word documents with screen shots
-Theory and academic literature must be included
( there is a limited academic literature on Covid-19, but there have been many opinion pieces written in the media (including ‘The Conversation’ a newspaper written by academics)
-The portfolio MUST be a critical evaluation
– portfolio with an introduction that includes signposting
There should be an alignment to both themes – think about how they cross over, but are still explained by two different theories.
Covid-19 as a means to generate an argument and consider the way in which this informs marketing management. The consequence on marketing evolves from this phenomenon, all media (newspapers, magazines, social media, internet, etc) have covered stories and provided a stance. Marketing also has implications for the ethics of encouraging certain behaviours, adhering to government guidance or claiming it is an infringement on personal liberty. What does this mean culturally?
This evidence will be a reflective text that critically reviews the extant literature (maximum 2000 words), supporting media, visual imagery and video.