How do internal and external factors affect the marketing environment? Assess their impact on competitive strategy.

How do internal and external factors affect the marketing environment? Assess their impact on competitive strategy.Exercise Instructions: You are required to submit a 3-Page (Title Page and Two Content Page), APA formatted paper written in the 3rd person format. Substantial content requires staying on topic and fully addresses the assignment in a clear, concise, and meaningful manner. The deliverable length of your responses must be at least 2-pages, (Content Pages) in APA format.Exercises must be the student’s original thoughts based on the topics from the “Open Educational Resource” (OER) Course Textbook and/or other referenced sources. Direct quotes from references must be less than 20 words. Please review for sentence structure, grammar, and punctuation errors. Plagiarized submissions may result in a “0” for the submission. Late submissions will not be accepted.All assignment(s) derive from the OER Textbook. For academic purposes, at least 1 APA formatted reference is required pertaining to the topic(s).