How does this partnership fit into Nordstrom’s current brand management strategy?

Part 1: Branding Nordstrom

After reading the article “Conservative Nordstrom to sell trendy Topshop fashions,” respond to the following:

· How does this partnership fit into Nordstrom’s current brand management strategy? Will it appeal to its target markets? How will it allow Nordstrom to differentiate itself from the competition?

· Is this a risky move for Nordstrom considering the downward sales trends for Topshop in the UK?

Part 2: Market Segmentation

What are the different levels of market segmentation? Synthesize the segmentation strategies that manufacturers of personal computers should implement to attract both the Gen Y and baby boomer generation to increase their purchases of computers. Are there some examples of companies that have already done a good job of marketing across generations?

Note:

Friendly reminder – a two-step process. Cite your source and then recap the reference at the bottom of your posting.

Reference recap:

Finch, J. (2012). Managerial marketing [Electronic version]. Retrieved from https://ashford.content.edu

Citation should be (Finch, 2012) or if you include a page # (Finch, 2012, p. 53).

Required Resources:

Text

Finch, J. (2012). Managerial marketing [Electronic version]. Retrieved from https://ashford.content.edu.