How has David Falk revolutionized Sports Marketing?

Please use the following links to answer the discussion question and also please use one more outside source. and put the link here for me so I add it in my reference.

Basically I will give you two articles and you find another one online , total three references.

Article links:

https://www.sportsbusinessjournal.com/Journal/Issu…

https://www.sportsbusinessdaily.com/Journal/Issues/2015/02/23/Champions/Air-Jordan.aspx

Discussion answer is 200-250 words only.