How was social media related to Nasty Gal’s business model?

Topic: 

Please read “Business Problem-Solving Case: A Nasty Ending for Nasty Gal” on pages 387-388 of your text and answer the following: How was social media related to Nasty Gal’s business model? To what extent was Nasty Gal a “social” business? What people, organization, and technology problems were responsible for Nasty Gal’s failure as a business? Could Nasty Gal have avoided bankruptcy? Explain your answer.

Textbook is,
Essentials of MIS, Kenneth C Laudon and Jane C Laudon 2019,
Pearson