How would you characterize the pressures for customization and global integration in Heinekens industry?
Case Discussion HeinekenDiscussion Questions:Read the case in the attachments about Heineken and answer the following questions.How would you characterize the pressures for customization and global integration in Heinekens industry?What international strategy (e.g., Global, Multi-domestic, Transnational) does Heineken follow in the global beer market?
