How would you communicate about new features to customers?

APA format

175 – 265 words

cite at least one (1) peer-reviewed reference

Do not answer questions in transcript, attachment

Respond to the following:

The following exercise allows you to practice collaboration skills while learning about strategic marketing planning.

transcript of this interactive exercise is attached

Consider what you learned in the experience and respond:

  • Based on what you learned, how would you facilitate cross-team collaboration between the marketing management function and R&D teams at Lenovo?
  • How would you communicate about new features to customers?
  • How would you measure the success of the team?
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