Identify at least three key factors from the case that caused difficulties for Disneyland Paris.

Discussion Questions
• 1.
Identify at least three key factors from the case that caused difficulties for Disneyland Paris. What
other key factors may have put Disneyland Paris in trouble?
• 2.
What could the management have done differently to ensure success from the beginning?
• 3.
What lessons about cross-cultural engagement and work do we learn from this case?
• 4.
What advice would you give to the management of Disneyland Paris for a new country strategy?