Identify key competitors in the market and list sales and market shares of competitors for the past 5 years
Identify key competitors in the market and list sales and market shares of competitors for the past 5 years
Competitor and SWOT Analysis
Introduction
Before a company commits any funds, resources, or capital to any project, market expansion, or research and development, it needs to have a good handle on the potential market outlook as well as risks.
Competitor Analysis
Identify key competitors in the market and list sales and market shares of competitors for the past 5 years.
Identify strengths of competitors in terms of product features and benefits, advertising, promotion, salesforce, research and development, supply chain, manufacturing operations, attractive pricing and discounts, financial strengths, etc.
Discuss competitors’ intelligence regarding legal and ethical issues, and tracking and analysis of the total range of competitive activity, including competitors’ capabilities and vulnerabilities concerning sources of supply, technology, marketing, financial strength, manufacturing capacities and qualities, and target markets.
