IDENTIFY KEY ISSUES AND DETAILS CONTIRBUTION TO THE ENTERTAINMENT INDUSTRY CONTEXT, THEORIES, PRINCIPLES PERSUASIVE PRESENTATION .
You will give a presentation that’s a maximum of 10 mins on an entertainment brand, trend, or personality of your choosing. It cannot be the same examples that you used in assessment #1
The more ways you use in class theory, concepts and tools to deliver your presentation, the higher the grade. Here is an exhaustive guide of what you could integrate:
Considerations
* What is the brand archetype? If it’s multiple people (characters, competing brands) outline for each.
* Create and leverage a brand image
* How are they to their market/audience
* How they get their audience to take action e.g. Join a group, buy, share, save, etc
* Does the trend/brand have cult status? Do they have fan groups that take the entertainment/art beyond the entertainment ecosystem it was created for? e.g. shit posting groups quidditch as a a real life sport
* Does your examples have any ethical values they espouse? Or, do they have any ethical issues like appropriation/racism etc that needs addressing?
* What data can you collect on this trend? Where is it available?
Considering the Text (The Tipping Point)
* What is the trend/brand stickiness factor?
* Who is the user base/audience?
* Who are the Maven, Salesperson, Connectors in this trend/brand? (Law of the Few) What actions do they take?
* What is novel about their approach? Why was it relevant to their audience?
* What platforms are they on?
Tools to consider:
* PESTELE Analysis (MACRO)
* Industry papers (MICRO)
*EBSCO search via JMC PLATO portal
* Brand Archetypes
* Brand Story
* STEPPS Framework
