Identify the relationship between happiness and the experience of meaning versus materials.

Consumers experience a range of affective responses to products and marketing messages. Affective responses can be mild (evaluations), moderate (moods), or strong (emotions). Happiness is a mental state of well-being characterized by positive emotions. Refer to the article The Psychology of Happiness and address the following:

· Identify the relationship between happiness and the experience of meaning versus materials.

· Explain whether money brings happiness, when it brings happiness, and to what degree.

· Discuss two strategies that can increase our happiness.