Importance of an Analytics & Interpreting Behaviors and Patterns

Collecting Missing Data
Think about the different aspects of a business (e.g., your current employer, or previous employer, or a future employer) and write down the areas that you are least knowledgeable about—meaning, the areas for which you have the least amount of data. This could be lead generation, customer retention, website performance, traffic sources, campaign performance, search performance, etc.
Provide at least 3 areas and explain why you are least knowledgeable about each one. What can you do to help improve your knowledge and scope to better collect this missing data?