In what ways is this unethical behavior the fault of the firm, and how is it the fault of the customers?

discussion is based on discussion question 4.9 from our textbook:

Consider the Odebrecht case (Box 4.3, bottom of page 143) and its habit of using bribes and kickbacks to secure project contracts. In what ways is this unethical behavior the fault of the firm, and how is it the fault of the customers? How can an organization develop an ethical culture? Discuss this idea in relation to rewards and punishments.

Reading

Textbook – Project Management: Achieving Competitive Advantage (5th ed.) Jeffery K. Pinto

Project Management: Achieving Competitive Advantage

Chapter 3 Project Selection and Portfolio Management

Project selection is a complex decision process and should not be taken lightly. An organization’s success can depend greatly on their project focus.

Chapter 4 Leadership and the Project Manager

Leadership can often be difficult to define, but in this chapter we will attempt to determine the qualities and characteristics of good leadership.