Independence University Week 3 Marketing Channel Management Discussion

Week 3 Assignment – Marketing Channel ManagementDistribution, also known as placement, covers all the places in which the buyer can access the product. Products reach consumers through many decisions about intermediaries. How these decisions are made can reduce inefficiencies, save money, and increase sales. This chapter explores how to maximize marketing channels, finding more distributors, streamlining channels, or using new channel systems.The channel acts like a bridge to connect the producer and users whether located in the same community or in different countries. The channel facilitates the transaction and the physical exchange. Channel members are classified as: Producers, Users, Middlemen, Wholesalers, and Retailers. A channel performs three important types of functions: (1) Transactional—buying, selling, risk assumption (2) Logistical—assembly, storage, sorting, and transportation (3) Facilitating—postpurchase service and maintenance, financing, information dissemination, and channel coordination or leadership. Channel functions can be very complex, therefore routinization in the channel is required to satisfy buyers. Routinization means the right products are always found in places where the consumer expects to find them, comparisons are possible, prices are marked, and payment methods are available.Channels, like products, promotions and pricing, need management.  Channels are made up of people, as already noted in your textbook, and managing channels requires skill and finesse. Read chapters 7 and 9 to assist with this assignment. This assignment consists of two parts: A written paper and a 5-slide Powerpoint presentation complete with graphics and author’s notes.First, in a minimum of 250 words (excluding the title and reference pages), in IWG Format with at least three references, define the Channel-Management Process and how it is used? In your own words describe each of the 5 steps of the Channel-Management Process.  Analyze the consumerEstablish the channel objectivesSpecify distribution tasksEvaluate and select intermediariesEvaluate channel-member performanceThen, create a 5-slide PowerPoint with graphics and author’s notes that illustrates the five steps of the Channel-Management Process How to Add Notes to a PowerPoint Presentation(1).mp4Play media comment.