Investigate the micro-environment as part of the situation analysis for your company.

Project consist of three parts.

this is part one:

Part 1, around (500) words: (apply the following in the context of your company) This is the website: Shop with peace of mind and pay later with Tamara. ( Tamara is a Saudi company)

  • Investigate the micro-environment as part of the situation analysis for your company.
  • Summaries the macro-environment variable your company needs to monitor when operating the digital marketing campaign. (two or three variables for each force are sufficient)
    • Technological forces.
    • Legal forces.
    • Economic forces.
    • Political forces.
    • Social forces.
  • Competitors analysis
  • Suppliers and/or Digital Marketing intermediaries.
  • Customers’ persona
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