ISM 6021 MDC Social Media Game Essay

GameZone Inc. is a growing company in digital interactive entertainment. It started its business in the video gaming industry in 2009 in San Francisco. Some of their related projects: Mission ? To inspire the world to play.Desires a global reputation as the leader of the video game industryDevelops and delivers games, content, and online services for Internet-connected consoles, mobile devices, and personal computers.Over 30 million registered players globally.It is recognized for brands in sports games, strategic games, zombie games, etc.Requests to incorporate feedback from customersSells both online and directly through retailers (such as Target and Walmart), which helps keep better consumer trends.It looks for positive publicity and a greater market in the U.S. and worldwide.They have three main beliefs:Creativity: Striving to bring imagination, original ideas, and excitement to everything they do.Pioneering: Acting with the curiosity and courage to experiment, innovate, and lead.Passion: They are at their best when they pursue what they love while having fun doing it.Although the company’s market share and revenue are not bad, they have no clear marketing strategy. They mainly focus on word of mouth based on their products’ variety, price, quality, and after-sales services. Now, they have decided to take advantage of Integrated Marketing Communication (IMC). Therefore, they have invited four marketing consulting groups to develop a sound online marketing strategy. In this game, the four consulting teams describe four different approaches as follows:Approach 1: Customer-centered approach: Viral marketing and crowdsourcingViral marketing is a marketing strategy that involves creating and distributing highly shareable content that can spread rapidly through online social networks and other digital channels. The content may be in the form of videos, memes, infographics, or other formats that are easily shareable. Viral marketing aims to create buzz and generate interest in a product, service, or brand, ultimately leading to increased sales or brand recognition. Viral marketing can be a powerful tool for generating sales and driving business growth, and one common way to incentivize individuals to promote your product or service through viral marketing is by offering them a commission for each sale they generate. This type of commission-based viral marketing is often referred to as affiliate marketing, where individuals sign up to become affiliates and receive a unique link or code to promote your product or service. When someone clicks on their link and makes a purchase, the affiliate earns a commission on the sale.Crowdsourcing is a process of obtaining ideas, content, or services from a large, undefined group of people, typically through an online platform or community. Crowdsourcing can be a powerful tool in marketing because it enables companies to tap into the creativity, expertise, and insights of a large group of people to generate new ideas, create content, and solve problems. In marketing, crowdsourcing can be used in various ways, such as idea generation, content creation, market research, and product testing.This consulting team needs to explain how this company can use viral marketing and crowdsourcing to improve the quality of products/services, develop new ideas, reduce errors and bugs, and increase revenue. It would help if you described your proposed strategies for viral marketing. Why could crowdsourcing be a promising way to influence organizational performance? Give one example of a crowdsourcing project that best matches the company.Approach 2: Network-centered approach: Influencer marketingDeliverables in this role-play (what to include in your report):  Each student needs to pick one of the mentioned solutions. Desirable format:Body: describe which of the four solutions is selected by you and why? (e.g., Why is this the best solution? Analyze the pros and cons of that choice, and explain how to implement this proposal. What resources (such as budget) are required? Also, you can provide supporting documents to justify your proposal (such as analyses, trends, and statistics about the gaming industry)