IU Decision Making Process Project

Marketers decide whether to mass market to all customers in the same way, or to target market different specific customers in different ways. Consumer and organizational, or business-to-business, markets usually have different dimensions that a marketer must consider.Marketing grew based on its ability to identify and satisfy the needs of buyers. Mass marketing occurs when the needs of all buyers is the same, or undifferentiated. However, it is not always possible to satisfy everyone’s needs with the same products. Larger markets are sliced into smaller, more manageable segments. Organizations use different strategies when targeting the needs of different customer segments.Read chapters 4 and 5 to assist with this assignment. This assignment consists of two parts: A written paper and a 6-slide Powerpoint presentation complete with graphics and author’s notes.First, in a minimum of 250 words (excluding the title and reference pages), in IWG Format with at least three references, explain in each step how you will apply the decision-making process in the purchase of a new vehicle.This is vehicle brand you will be using for the assignment: Cadillac. Follow and answer the stuff beloe!