Make two evidence-based recommendations as to how your company may improve their strategy globally to ensure continued success as we emerge from the pandemic.

Part 2 (900 words).
Make two evidence-based recommendations as to how your company may improve their strategy globally to ensure continued success as we emerge from the pandemic. In this section we encourage you to be creative and thoughtful (but always underpinned with theory) about how your company may develop.
Areas that you may want to consider, but are not limited to, are:
Sustainability
CSR
Ethical business practices
New consumer needs
New products
Phygitalisation
The use of AI
The use of data
The use of robotics
New markets

The report should contain substantial evidence of wider academic reading. A minimum of 20 peer reviewed academic journal articles should be used.
Word Length:
A maximum of 3000 words – please ensure that the word count is listed on your coursework. There is no additional allowance. This excludes tables, models and the reference list etc.
The word counts for section A and B, listed above are a guide only – it is essential that you do not exceed the maximum allowance of 3000 words.
Assignment Structure:
Your structure the report as follows:
Short introduction to your company (you should not include a long company history or company overview)