MGC Marketing Plan Part 2: Target Market Customer Journey

Use the attached template to complete your project (marketing plan part 2)Continue the marketing plan from the product selected (located in file “marketing plan part 1”). For the target market segmentation sections, only need to select either the B2B or B2C market. Research the target market (potential buyers) for your chosen product to develop the ideal segment descriptions (demographics, geographics, psychographics, behavioral, and benefits). Develop a chart to create a customer journey as one person through the steps of the buyer’s journey for the product.