MKTG 352 GMU Statistically Speaking: Data Visualization for Scientists Engineers

You might find it strange that the first assigned video for a Marketing Analytics course is about scientists and engineers. Do not let that bias your expectations. Since we will be using SAS JMP in this course, I felt this was a great way to seed your minds on a variety of benefits that visualization brings to data-driven thinking (regardless of industry application). In addition, Albert Cairo is an awesome thought leader in the data visualization space.In one page (I don’t care if it is single or double-space), please share your *stand-out* reflections, observations, and/or opinions about the video. I’m looking for what suprised you, caught your attention, or triggered an idea or memory…please do not simply repeat what we watched – I’m looking for something unique in your responses, and reflects that you grasped the assigned material. Do your best to think it through as you share your thoughts. Your ability to communicate on the subject of analytics is a very important skill to develop. Running analysis through software is only half the battle…