explore how the chapters/PPTs you have read can be used to analyze a real-life case in the context of strategic management

explore how the chapters/PPTs you have read can be
used to analyze a real-life case in the context of strategic management.
 Consolidate each member’s pages into a single complete paper. Individual pages/incomplete paper
to me CANNOT be marked. Invite a group leader to do the consolidation and make sure the
individual pieces flow well in your final product. Ask the group leader (just one representative) to
submit the paper via Blackboard (please see the tab: PAPER Info and Submission).
 Please make sure you read the Syllabus for additional information. Your Group Paper 2 should
provide in-depth discussion and analysis of the following case context. You are specially required
to read:
(1) A news release from Virgin Galactic (it is provided on following pages).
(2) Relevant background information about Virgin Galactic.
(3) Relevant concepts you should apply from the textbook.
(4) Internet/Other articles. Please be selective as our world is overloaded with information. Data
dumping will potentially carry a negative impact for your work. Provide a list of references.
Use the following questions to guide your analytical work. They help you focus! Please be reminded that
you need to apply the concepts from the textbook and/or PPTs to develop your rationale, NOT merely
discussion based on common sense:

1. Given the case information about Virgin Galactic, the company is making a strong
   commitment to this business venture so-called “Spaceflight for Tourism” in the US consumer
   market. If you are a consulting group to help investigate the launch and potential trend of
   space travel for consumers in the United States, please discuss how you would do your
   complete analysis (the steps) and what strategies/actions should be considered by different
   business stakeholders (those potentially involved) to reach a higher chance of success for this
   business opportunity.
2. Please draw your group’s conclusion to critically comment whether or not the idea of space
   travel would be popular and worth the investment in the US consumer market (and the world),
   and why.