provide a detailed digital marketing plan by utilising a summary of the information collected in the situation analysis

Digital Marketing plan for Dartmoor estate tea

You will be expected to provide a detailed digital marketing plan by utilising a summary of the information collected in the situation analysis.You need to highlight the most important information of your situation analysis and based on your assessment and recommendations, you must develop a digital marketing plan

Your digital marketing plan should be in report format and should clearly demonstrate:
•A solid understanding of the digital marketing campaign planning process, (e.g., The use of suitable frameworks, objectives, schedules, budgets and evaluation)
•A detailed knowledge of digital marketing channels, platforms and media
•Recommendations regarding the creative execution of actions and tactics
•An appreciation of regulation, permission and codes of practice
•Clear understanding of relevant measurement and evaluation techniques

consider the SOSTAC Framework when structuring the plan:
•Situation analysis: Where are we now?
•Objectives: Where do we want to be?
•Strategy: How do we get there?
•Tactics: How exactly do we get there?
•Actions: Who does what and when?
•Controls: How do we monitor performance?

Objectives
•Financial Objectives – are targets for achieving financial results through marketing strategies and programmes
•Marketing Objectives – are targets for achievements in marketing relationships and activities, which in turn directly support attainment of financial objectives
•Societal Objectives – are targets for accomplishing results in areas related to social responsibility; such objectives indirectly influence both marketing and financial achievements
•Make sure they are SMART and include 5Ss (Sell, serve ,speak ,save, sizzle)
And example of the objectives can be seen below

Tactics: Channel Selection
Show at least THREE creative examples how exactly the channels will be utilised
Mock-up marketing/advertising tactics, e.g. social media post, digital ad, mobile marketing, SEO, email marketing etc.
Needs to be VIVID – Best if you can create a visual or explain in words.

Provide a detailed Gantt chart for all recommended activities including key milestones and resource requirements including an indicative budget Example of Gantt chart can be seen above

focus on the application of the concepts and providing details of source of information (reference)