Quantitative Analysis phase• Move beyond general comments on strategy, learning,linkages, processes and innovative organisation• Use quotes from interviews to bring your analysis tolife• Compare your findings with comparator organisations– if possible• Develop a heat map of your results – highlighting lowand high score

Quantitative Analysis phase
• Move beyond general comments on strategy, learning,
linkages, processes and innovative organisation
• Use quotes from interviews to bring your analysis to
life
• Compare your findings with comparator organisations
– if possible
• Develop a heat map of your results – highlighting low
and high scores
Guidance: Highlight key ideas + draw out some key messages +
recommendations about the theme for managers in your organisation
Section Words? Often Missed……
Introduction, explaining the purpose of the report,
and briefly introduce the organisation that you will
be assessing. Make sure the reader knows what is
coming up.
200
1-3 refs
High impact cover
Contents page incl. list of tables + figures
Don’t get into lots of detail about your
organisation too early ….
Literature review of the key elements of the
innovation process, including visuals. Confirm that
innovation is a complex process, that requires
capabilities across a range of themes.
Sets you up to refer to the literature as you review
your findings.
1400
18-40 refs
Say something (3-5 references) about each of
the 8 key elements of the simplified innovation
management process: Search; select;
implementation; value/business models;
innovation strategy; innovative organization;
linkages; learning
Reflect on how contexts are changing:
Sustainablity; digitalization; ecosystems
Methodology: so that the reader trusts your
research process –and the quality of your data –
and your recommendations.
200
1 ref:
John
Bessant
Benefits of a mixed qualitative + quantitative
approach
Guidance: Highlight key ideas + draw out some key messages +
recommendations about the theme for managers in your organisation
Section Words? Often Missed……
Findings: Explain what you found. Use infographics
and tables to draw attention to key aspects/areas
for focus.
500
No refs
Results to 1 or 2 decimal places
Comment at the high level: Strategy; processes;
organization; linkages; learning
Comment on outlier (high and low) results
Use quotes
Use a table to bring together what has been
learned from the research
Discussion: Compare your findings with what you
know about managing innovation from the module,
including references to the literature. Make
recommendations for future actions to improve
innovation management in the digital era.
1,500
Re-use
6-15 refs
from Lit
Review
Reflect on how context is changing the
organization’s priorities: Sustainablity;
digitalization; ecosystems
Compare the findings to internal documents –
and cite them
Recommendations: Delivered in a 5 columned table
works best
200
No refs
Timings; priorities; responsibilities; “Phase
1/Phase 2”; alignment of the recommendations
with the findings. Use colour
Report: + or – 10% words: 3,600 – 4,400 words
Guidance: Examples of Recommendation Tables
Be persuasive ………..Seek implementation
Example A
Recommendation Objective Specific actions Resource/Budget Owner
Example B
Focus area:
Strategy; Learning;
Linkages;
Processes;
Organization
Prioritized
recommendations
Rationale Next steps Resource
allocation
Decisions to
progress
Example D (weaker)
Area for improvement Recommended
improvement action
Next steps Priority
Example C
Challenges
identified
Prioritized
recommendations
Benefits in
prospect
Next steps Resource
allocation
Decisions to
progress
Executive Summary PPT (20% of marks)
• 10 slides
• Can repeat material from report
• Use notes function for detail
• References on slide 11 if needed
Useful References
Search: References
Alexy, O., & Dahlander, L. (2014). Managing Open Innovation. In M. Dodgson, D. M. Gann, & N.
Phillips (Eds.), The Oxford Handbook of Innovation Management (pp. 442–461). OUP.
Baumann, O., & Siggelkow, N. (2013). Dealing with Complexity: Integrated vs. Chunky Search
Processes. Organization Science, 24(1), 116–132. https://doi.org/10.1287/orsc.1110.0729
Christensen, C. M., Hall, T., Dillon, K., & Duncan, D. S. (2016). Know You Customers’ “ Jobs to Be
Done ”. Harvard Business Review, 94(9), 54–62.
Laursen, K. (2012). Keep searching and you’ll find : what do we know about variety creation
through firms’ search activities for innovation ? Industrial & Corporate Change, 21(5), 1181–

1220. https://doi.org/10.1093/icc/dts025
      Lopez-Vega, H., Tell, F., & Vanhaverbeke, W. (2016). Where and how to search? Search paths in open
      innovation. Research Policy, 45(1), 125–136. https://doi.org/10.1016/j.respol.2015.08.003
      McGrath, R. G. (2012). How the Growth Outliers Do It. Harvard Business Review, 90(1/2), 110–116.
      McGrath, R. G., & McManus, R. (2020). Discovery-Driven Digital Transformation. Harvard Business
      Review, 98 (3), 124–133.
      Search: Reference