Read the Harvard Business Review article below by Professor Michael Porter and answer the following questions:1. What did Prof. Porter mean by customer switching costs?

Read the Harvard Business Review article below by Professor Michael Porter and answer the following questions:1. What did Prof. Porter mean by customer switching costs? Give an example of such costs that you may incur ifyou transfer to another university now.2. What did Prof. Porter mean by substitute products? Name a product that may substitute Edgewell’s Banana Boat sunscreen based on his definition.3. What are two reasons why industry analysis is important to strategy?