Read the Marketing Excellence case about Zara at the end of  Chapter 18 of the Kotler (2016) text. Respond to the following questions  in a cohesive essay: How has Zara designed their channel system to respond to consumer demand in the marketplace? As a supply chain manager for Zara, what changes would you recommend  to improve the efficiency of their logistics processes?

 
Read the Marketing Excellence case about Zara at the end of  Chapter 18 of the Kotler (2016) text. Respond to the following questions  in a cohesive essay:

How has Zara designed their channel system to respond to consumer demand in the marketplace?
As a supply chain manager for Zara, what changes would you recommend  to improve the efficiency of their logistics processes? (“I wouldn’t  change anything” is not a suitable response)