select an international brand of your choice that wishes to enter a foreign market (preferably an emerging market) and prepare a marketing plan for the brand.

MARKETING PLAN OF A BRAND (100% of the overall mark)
Word count: 2000 words (+/- 10%) excluding references and Appendix)

Assignment brief: You will be expected to select an international brand of your
choice that wishes to enter a foreign market (preferably an emerging market) and
prepare a marketing plan for the brand. You are expected to justify your decision to
use academic and research-based information and references to support your
arguments and write a report with an academic tone of voice and writing style.
The plan should cover the three-year period to May 2025 and the list of elements
included in the plan is illustrated below:
· A brief overview of the brand
· Analyse the current market and the industry environment
Content of the plan
· The selection of the market to entry
· Customer segmentation, targeting, and positioning in the chosen market
· International marketing mix
· Branding strategies