Should an equity investor purchase the company’s shares?

It is a coursework paper writing. It is more into analysis of the my chosen company (JD Sports Plc), to analyze whether it is good or bad investment for equity investor. To have a better and valid analysis, I chose Frasers Group Plc as the competitor to compare in the report. I have calculated most of the necessarily ratios to help analysis. The main focus is the last 2 years of report but we need to see the trend of 5 years so I included the 5 years trend to showcase the trends. I have attached 4 files, including excel sheets comprises of my company(JDSports) and competitor(Frasers), second is guidance to the paper and analysis, third is JDSports annual report, and forth is Frasers annual report which is my competitor. Thanks, anymore questions please feel free to ask more.