should transportation and accommodation firms take advantage of sporting events by charging higher fees around match days?

Topic: 

Use micro economics analysis when addressing these question:should transportation and accommodation firms take advantage of sporting events by charging higher fees around match days? Financial Update 19/20. BBC 17May2019 EasyJe chief defends Champions League final flight costs.

Description
Use the information from the book E-commerce and the Business Environment, 3th edition,J.Sloman&E.
Jones(chapter1,2,4,10).
Useful sources:
BBC news regarding the UK and overseas economics.
The Times,Financial Times,Guardian