The current outbreak of the covid19 highlights the importance for international companies to prepare for, and respond, to global crises and pandemics.

Choose ANY ONE of the three assignments below.
1) The current outbreak of the covid19 highlights the importance for international companies to prepare for, and
respond, to global crises and pandemics. The impact of the spread of covid19 will vary based on international
companies’ organizational resilience, level of exposure, geographic distribution and other factors. Make use of
relevant theoretical concepts and/or data to address following questions:
a) Critically discuss how international firms are directly or indirectly affected by the covid19 pandemic
b) Critically discuss and evaluate risk mitigation plans that international companies can develop in order to
reduce the effects of a global pandemic
2) Consider you are the founder of a small UK firm that has developed some valuable new medical products
using its unique biotechnology know-how and need to decide how best to serve a country outside the UK (in the
European Union or other parts of the world) in a post Brexit era. Questions:
a) Using appropriate theoretical framework and data critically analyse the first country to enter to?
b) What alternative approaches to entry into new countries are available to you? Critically evaluate the strategy
that would offer the best chance of success
Guidance
To complete this exercise, you must carry out your own search of the literature and provide evidence of your
ability to analyse, synthesize, and critique relevant theoretical concepts. You will also evaluate the practical
implications of alternative views on current issues in global business and investment.