This assignment is designed to help students analyze and interpret primary and/or secondary data and research. First, students will be provided with a marketing report that allows for preparing basic executive level data insights. Second, they will be all
Purpose of Assignment Assignment Steps Part 1:Analyze the Week 1 Business Growth Overview dataset. This is a marketing report generated by an analyst for the Senior Vice President (SVP) of Marketing at a large corporation. The analyst is new and has provided summary data but no insights or commentary for the SVP.Construct a minimum 525-word memorandum for the SVP providing insights and commentary. The memorandum should include your analysis of the following:Major areas of increase and decrease in revenue or type and/or category of businessTrends that are evident in terms of revenue or type and/or category of businessInsights that would help formulate marketing strategies to either continue growth or reverse declineAdditional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why) Name of CompanyLocation of Company HeadquartersName of Product or Service selectedGeneral description of company (number of employees, revenue, type of ownership, web page, etc.)General description of product or serviceFormat your assignment according to APA guidelines.
