UCLA SEO Strategy

What is SEO?Links to an external site.How to Create an SEO StrategyLinks to an external site.13 Smart Tips To Supercharge Your Social Media Marketing StrategyLinks to an external site..VideosWordpress SEO Tutorial for BeginnersLinks to an external site.ResourcesContent Creation/Media jobs on IndeedLinks to an external site.Almost 3000 media related jobs in the non-profit sector at IdealistLinks to an external site.PurposeFor this assignment, your job is to explain your projected SEO strategy (not executed).After reading through this week’s learning materials, address the following:Now that you have created a blog, you will start dreaming about potential future topics to write about. From these topics you will brainstorm keywords, so that people can find your work when they search for your topics.For this assignment, include all three of the following:Submit the SEO Strategy plan addressing all 3 prompts above in a Word or Google doc.SEO StrategySEO StrategyThis criterion is linked to a Learning OutcomeQuality of informationExcellentInformation clearly relates to the main topic. It includes several supporting details and/or examples.Above AverageInformation clearly relates to the main topic. It provides one or two supporting details and/or examples.MinimalInformation clearly relates to the main topic. However, no details and/or examples are given to reinforce information points.Needs ImprovementInformation has little or nothing to do with the main topic.5 ptsThis criterion is linked to a Learning OutcomeWork product demonstrates strategic thinkingExcellentProject includes aspects that clearly demonstrate strong originality in thinking about the concepts based on the evidence found in research. Effective use of originality, fluency, and/or elaboration is clear to the reader.Above AverageProject includes aspects that clearly demonstrate some originality in thinking about the concepts based on the evidence found in research. Reasonable use of originality, fluency, and/or elaboration helps the reader get the message.MinimalProject demonstrates an effort made to include original thinking and demonstrates some use of originality, fluency, and/or elaboration. However effort falls short in terms of bridging the reader’s understanding with ideas the student asserts.Needs ImprovementProject appears mostly straightforward/typical or informational in its presentation. No attempt is made to extend ideas beyond the research evidence.5 ptsThis criterion is linked to a Learning OutcomeWork product’s correspondence with assignment specificationsExcellentAll topics are addressed and all questions answered with great clarity.Above AverageAll topics are addressed and most questions answered with some clarity.MinimalAll topics are addressed, and most questions have been attempted, but not very clearly.Needs ImprovementA number of topics were not addressed or attempted vaguely.5 ptsThis criterion is linked to a Learning OutcomeGood use of recommended resourcesExcellentSuccessfully uses and cites resources presented in the course to find information and uses these to strengthen the work product.Above AverageFrequent use of resources presented in the course to find information and uses these to strengthen the work product, but source citation is inconsistent.MinimalInfrequent use of resources presented in the course to find information and inconsistent source citations throughout the work product.Needs ImprovementWork product is not based on resources presented in the course and/or relevant source citations are non-existent.5 ptsTotal Points: 20