United Breaks Guitar Case Memorandum
1. Read the United Breaks Guitar Caseo You may also find the video referenced in the case at: 2. Answer the following question:o Evaluate Uniteds response to Dave Carrolls video. Please consider both positive and negative aspects. Would you respond differently? If yes, how?? Be sure to think about how firms and/or individuals strategically interactRequirePlease answer only the question that is asked.Please limit your response to one page of single-spaced text or two pages double-spaced text and one page of exhibits (if applicable to making your argument).o You may use any professional-style font in size 11 or 12.You do not need to write background or executive summary. You can assume that I have read the case and will read your entire report.Please do not copy exhibits from the case. Show only your own work in the exhibits.
