Use contemporary examples to demonstrate both the positive and negative influence/ impact the macro environment has on business operations
The submission format is in the form of a case study report. The report should be clear and concise You are required to make use of headings, paragraphs, and sub sections as appropriate.
All work must be supported with research and referenced using the Harvard referencing system. You will need to provide a bibliography using the Harvard referencing system. Inaccurate use of referencing may lead to issues of plagiarism if not applied correctly.
The recommended word limit is 1500 2,000 words, although you will not be penalised for going under or exceeding the total word limit
Unit Learning Outcomes
LO3 Use contemporary examples to demonstrate both the positive and negative influence/ impact the macro environment has on business operations.
LO4 Determine the internal strengths and weaknesses of specific businesses and their interrelationship with external macro factors.
Transferable skills and competencies developed
Analytical skills to conduct own analysis in order to draw conclusions.
Providing information based on collation, analysis and interpretation of data.
Creative thinking for presenting information and data in a simplified and informative manner.
Digital skills, using different software applications to visually present information and data concisely.
Communicating effectively in all forms, written, visual and oral, for operating efficiently in the international business environment.
Vocational scenario
In your role as Junior Insights Strategist, you have completed the industry insight analysis and your line manager has now given you another project. This is to complete research into the external and internal business environment. The sports company*is looking
to expand their distribution channels to include both e-commerce players (for example Google shopping) and physical retailers (for example JD Sports). To enable the company to make any strategic decisions, they need you to present a business case to the leadership team.
*As selected for Assignment 1 to meet local needs.
Assignment activity and guidance
Completion of the project will involve a PESTLE analysis to research the sports retail market, develop insights and predict future growth potential in new markets. The project will also involve a SWOT analysis to determine the company position in the marketplace and the potential opportunities for distribution expansion while minimising risks and threats.
Your presentation will include the findings from an external and an internal audit:
a PESTLE analysis to identify positive and negative impacts of external factors and influences on the sports retail market, including a traffic light chart evaluating level of competition, funding activity, legal complexity and investment opportunity available
a SWOT analysis to explore and explain the organisations internal strengths and weaknesses as a company
critical analysis of both the external and internal factors, to determine whether the organisation should proceed with their expansion plans, presented as conclusions and recommendations.
Recommended Resources
Please note that the resources listed are examples for you to use as a starting point in your research the list is not definitive.
Weblinks
BPlan How to Do a SWOT Analysis for Better Strategic Planning. Available at: https://articles. bplans.com/how-to-perform-swot-analysis
Business Balls Swot Analysis Templates. Available at: https://www.businessballs.com/strategy-innovation/swot-analysis/
Pestle Analysis.com What is PESTLE Analysis? Available at: https://pestleanalysis.com/what-is-pestle-analysis/
Swot analysis of Nike. Available at:
HN Global
HN Global (2021) Reading Lists. Available at: https://hnglobal.highernationals.com/learning- zone/reading-lists
HN Global (2021) Student Resource Library. Available at: https://hnglobal.highernationals. com/subjects/resource-libraries
HN Global (2021) Textbooks. Available at: https://hnglobal.highernationals.com/textbooks
Textbooks
Morrison, J. (2020) The Global Business Environment: Towards Sustainability? 5th Ed. Red Globe Press
Wetherley, P. and Otter, D. (2018) The Business Environment: Themes and Issues in a
Globalised World. 4th Ed. Oxford: Oxford University Press.
