What are the key issues that Eisner must consider in this situation from a government relations perspective? Where is Disney most vulnerable, from a communications standpoint? How could Disney have better anticipated the opposition to its new theme park proposal? What advice would you give Eisner to protect and enhance Disney’s corporate reputation?

Case Study: Disney America Theme park
Answer the following Questions – 

What are the key issues that Eisner must consider in this situation from a government relations perspective?
Where is Disney most vulnerable, from a communications standpoint?
How could Disney have better anticipated the opposition to its new theme park proposal?
What advice would you give Eisner to protect and enhance Disney’s corporate reputation?