What do you think was the most important part of their crisis communication plan?

In 1982, bottles of Tylenol were tampered with Cyanide, ultimately killing seven people. This week you will take a look back at Johnson & Johnson’s Tylenol crisis (here’s a brief synopsis/look back at Johnson & Johnson and the Tylenol tampering: http://www.nytimes.com/2002/03/23/your-money/23iht-mjj_ed3_.html. What do you think was the most important part of their crisis communication plan? Look back through newspaper articles, use the library online webpage to search for academic articles, and feel free to use Google to help piece together your argument and rationale for what part was the most important part of their crisis communication plan.