What is an association rule? Define it, explain a rule use-case, and rate the goodness of the association rule using support, confidence, and lift.

· Essay must be word-processed and in normal font size with one-inch margins on all 4 sides.
· Essay must be a MINIMUM of 2-full pages.

Essay Question:

What is an association rule? Define it, explain a rule use-case, and rate the
goodness of the association rule using support, confidence, and lift.
? Define affinity positioning, correlation, and cross-selling and explain how they are
used to help collect data that is used in market-basket analysis.
? What is Sequential Pattern Analysis and provide an example? Explain how it is
relevant to market-basket analysis?