What is the advantage to having an organized methodology in evaluating business opportunities?

Purpose

Unit 2 introduces some basic analysis methods, ideas for gathering data, and the creativity needed in looking for solutions to client problems. Make sure you investigate all parts of the unit for activities and requirements before posting or completing graded work.

Food for thought:

• What is the advantage to having an organized methodology in evaluating business opportunities?
• In what ways can you use software tools to organize and present complex ideas?
• Why are visual representations of ideas powerful?

Content

Scenario No. 1

Holliman Veterinary Hospital has considered advertising on the radio and in newspapers in their community, but now has contacted you about the possibility of developing a better Web presence. HVH is located in an area of about a half million people; there are many other veterinarians, so competition for clients can be fierce. The hospital’s current “website” consists of a homepage created on a free template, some random photos, and minimal information such as the address, phone, and email contact.