Why is it important for marketing managers to pay attention to internal marketing?

1) Why is it important for marketing managers to pay attention to internal marketing? Refer to
relevant literature and illustrate your answer with examples.
2) What are the main challenges that a company faces in developing new products or services and
how might they be overcome? Refer to relevant literature and illustrate your answer with examples.
RUBRIC
Explains and justifies their theoretical perspective
Demonstrates awareness of, and critiques alternative interpretations
Conclusion consistent with the finding if the analysis
Analyses potential contributions and limitations of the perspective
Identifies relevant practical examples to illustrate points made.
Structure your answers carefully:
•Use a clear essay structure (i.e. introduction, main body of essay and conclusion)
•A clear introduction outlines what the key issue is and explains how you will approach the topic (it
should be short an concise as this is an exam paper)
• The main body of the essay outlines the substance of your answer.
• The conclusion briefly summarises your argument and draws out any other relevant points (again
concise and short)
Provide evidence of recommended reading (and wider/further reading if you wish within or outside of
module materials).
Aim to bring in relevant literature to support your discussion. The line of argument should be clear
and practical real-life examples should be brought in to illustrate points being made.
?Include evidence of your work outside of lectures.
?Aim to ensure that you understand how the reading elaborates, supports or challenges other
theories/perspectives.
Readings (R1,R2…) and lecture notes are uploaded for both question