Why is knowing your audience an important part of capturing and maintaining their attention?

InstructionsWatch TopicToggleYour ActivityEnter FullscreenRequired ResourcesRead/review the following resources for this activity:Textbook: review Chapter 3, 6, 7LessonMinimum of 1 videoMinimum of 1 scholarly source (in addition to the textbook/lesson)Initial Post InstructionsFor the initial post, address the following:Why is knowing your audience an important part of capturing and maintaining their attention?What cultural considerations do you need to take into account for your particular audience/topic?How are you going to keep the audience’s attention throughout the speech?Find at least one example on YouTube, TEDx, or other video repositories of good attention-getting examples. Post the URL and explain how the video is a good model for capturing the audience’s attention. The video can be on any topic but must be appropriate for sharing.Make sure to include a scholarly source to support your points.In place of the textbook citation, you will need to integrate and cite the video you selected as well as a scholarly source.Follow-Up Post InstructionsRespond to at least one peer or the instructor. Further the dialogue by providing more information and clarification.Writing RequirementsMinimum of 2 posts (1 initial 1 follow-up)Minimum of 2 sources cited (video and an outside scholarly source)APA format for in-text citations and list of referencesGradingThis activity will be graded using the Discussion Grading Rubric. Please review the following link: