why would budgeting a fixed percentage of pretax profits for corporate philanthropy be seen as a more convincing commitment to CSR than just funding a variety of projects?

why would companies choose to inflate the image of their corporate citizenship
is it ethical to direct company donations to “non profit groups closely aligned with the interests of the corporation’s employees,
communities, and business objectives? why or why not?
is it ethical to direct company donations to support “pet projects of senior managers or board members? why or why not?
why would budgeting a fixed percentage of pretax profits for corporate philanthropy be seen as a more convincing commitment
to CSR than just funding a variety of projects?
the authors of this article claim that “an effectively managed contribution program can deliver strong returns to a corporation.
What might those returns be?
the does the fact that Target and General Mills donate five times more than the minimum 1 percent make them five times more
socially responsible? why or why not?