With reference to the triple bottom line (and other appropriate theory), discuss the key dilemmas involved in being an ‘ethical’ company.

Instructions on Assessment:
The module assessment comprises of an INDIVIDUAL research-based assignment that
requires you to write a report that represents 100% of the module mark. You are required to
produce one word processed report covering all four parts of the assessment.
Assessment
Note: Fictitious scenario
In the clothing industry, there has been incredible turbulence in the industry value chain over
the last decade. For many firms in the industry, sustainability in supply chains, the fashion
cycle and the retail environment are key concerns. In a strategic review, the board of
directors of Patagonia (Patagonia.com) are considering strategic options.
Instructions on Assessment

You are required to produce a 3500-word essay based on the following tasks:
An introduction to the company and its current approach to corporate responsibility
and sustainability (10%)
With reference to the triple bottom line (and other appropriate theory), discuss the key
dilemmas involved in being an ‘ethical’ company. Ensure your answer is theoretically
grounded and relates to the sector and organizational context outlined in the scenario
(30%)
Drawing upon value chain and resource-based view, discuss the company’s
source(s) of competitive advantage (30%)
With reference to your answer to part (1), (2) and (3), argue for a strategic proposal
that can further enhance the company’s source(s) of competitive advantage, and
supports one or more of the 17 UN SDG themes (30%)
PLEASE READ THE FOLLOWING GUIDANCE NOTES CAREFULLY!
Assignment Guidance Notes:
Word Count
 The word limit for the overall assignment is 3500 words (+/- 10%).
 The word count is to be declared on the front page of your assignment.
 The word count does not include title page, contents page, glossary, tables, figures,
illustrations, reference list, bibliography, and appendices.
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