You are expected to identify (and justify) a pricing strategy, which is NOT the same as naming a price (though you may wish to name the sort of price you may charge to illustrate your understanding of “premium” as well as answering the question by discussing your pricing strategy).

You are expected to identify (and justify) a pricing strategy, which is NOT the same as naming a price (though you may wish to name the sort of price you may charge to illustrate your understanding of “premium” as well as answering the question by discussing your pricing strategy). 

Look at the slides from week 22 and read based on the references slide at the end of the second lecture session. 

Remember, if you say you are going to charge a premium price, you must make it a PREMIUM price, not the same (or less) as existing potential competitors currently charge for a product you will be replacing.  Again, this section must be justified with referenced research, and the application of theory